Ad Tech Revenue Statements Indicate Unclear Effects of App Tracking Transparency
App Tracking Transparency (hereafter, “ATT”) is in the news again because many advertising-supported companies have reported a particularly bad earnings quarter attributable, many of them have said, to several factors, perhaps best summarized by Mobile Dev Memo’s Eric Seufert: It’s impractical, if not impossible, to try to tease out the individual burden of any of […]